When it comes to film ratings, Rotten Tomatoes has become more and more instrumental in whether or not audiences are willing to check a movie out. This leaves many production companies and film crews clawing at a "Fresh" rating on the site to fill the theater seats easier.
Rotten or Certified Fresh doesn't matter as much as getting the ultimate score - the rare and coveted 100% rating. Luckily for some films, they are able to receive scores during movie festivals like FrightFest and prove their worth through ratings prior to a theatrical release.
Such is the case with the upcoming horror/thriller flick The Retaliators. After claiming the 100 percent, they are moving up the ambition ladder with a theater release this September.
You can read the official press release below.
NEW YORK, NY - June 28, 2022 -
-
Horror-thriller feature THE RETALIATORS, from Better Noise Films, co-producers of The Dirt, has been acquired by CineLife Entertainment for the U.S. and Canada and internationally by Trafalgar Releasing. CineLife Entertainment and Trafalgar plan a worldwide theatrical release on September 14, 2022.
-
The release comes on the heels of a successful festival tour, during which the film world premiered at London’s Arrow Video FrightFest and had its US premiere at Screamfest, where it was the opening film, followed by more than 25 festivals worldwide, garnering 100% rating on Rotten Tomatoes
-
In THE RETALIATORS, an upstanding pastor uncovers a dark and twisted underworld as he searches for answers surrounding his daughter’s brutal murder. A high-octane original soundtrack and cameos from some of the biggest names in rock music set the tone as this horror-thriller reveals a game of revenge played using a new set of rules.
-
Michael Lombardi ("Rescue Me"), Marc Menchaca ("Ozark"), and Joseph Gatt ("Game of Thrones") headline the cast alongside Jacoby Shaddix, front man of Papa Roach, making his acting debut. THE RETALIATORS features cameos and music by Mötley Crüe’s Tommy Lee, Five Finger Death Punch’s Ivan Moody, Zoltan Bathory, and Chris Kael, Papa Roach, Jaya of The Hu, Spencer Charnas of Ice Nine Kills, Eva Under Fire’s Amanda Lyberg, Matt Brandyberry, Danny Case, Lance Dowdle, and Matt Madiro of From Ashes to New, Cory Marks, and Dan Murphy and Miles Franco of All Good Things, anchored by an original score from Emmy-winning composers Kyle Dixon and Michael Stein ("Stranger Things").
-
Better Noise has brought in high-level marketing partners for the theatrical launch, including Amazon, Apple, Audacy, Cumulus Media, Deezer, iHeart Radio, Live Nation, Pandora, SiriusXM, Spotify, Ticketmaster, and YouTube, all of which will be promoting the film with an integrated marketing plan.
-
In addition, the summer tours for Mötley Crüe, Asking Alexandria, Five Finger Death Punch, Nothing More, The Hu, Papa Roach, Bad Wolves, and Eva Under Fire will feature marketing and unique content promoting the film, including ticket pre-sales.
-
The original soundtrack for the film, featuring songs from artists appearing in the film, will be available from Better Noise Music on September 16. The soundtrack is led by the Mötley Crüe single “The Retaliators” (featuring Danny Worsnop from Asking Alexandria, Spencer Charnas from Ice Nine Kills, and Matt Brandyberry from From Ashes to New) releasing August 5. Four singles from the film have reached #1 on Rock Radio since 2020, including: Papa Roach’s “The Ending,” Five Finger Death Punch’s “Darkness Settles In,” All Good Things’ “For the Glory featuring Hollywood Undead,” and Bad Wolves’ “Lifeline.”
In conjunction with the press release, the following quotes were also shared in regards to the film.
“When combined, music and film create powerful emotional connections with audiences that go even deeper when combined with social media, radio and touring,” said Founder and CEO of Better Noise Allen Kovac. “As shown by Rocket Man, Bohemian Rhapsody and The Dirt, social media, music streaming, radio and touring drive those connections even deeper, creating three to five fold increases in music consumption which, in turn, drives back to film and video streaming to complete the cycle.”
"We are excited to bring this critically-acclaimed thriller to cinemas,” said Bernadette McCabe, EVP Event Cinema and Exhibitor Relations at CineLife Entertainment. “This highly-anticipated release will give horror film fans the chance to experience the adrenalized, gore-soaked crowd pleaser that film festival audiences across the globe have been screaming about."
Kymberli Frueh, SVP Programming and Content Acquisitions of Trafalgar Releasing, said, “How unique to see some of your favorite metal and rock idols perform in a horror film that’s destined to be a cult classic. We are thrilled to be a part of this ‘must see’ horror flick that’s sure to send audiences on a cinematic roller coaster ride and provide great Halloween costume ideas.”
In THE RETALIATORS, an upstanding pastor uncovers a dark and twisted underworld as he searches for answers surrounding his daughter’s brutal murder. A high-octane original soundtrack and cameos from some of the biggest names in rock music set the tone as this horror-thriller reveals a game of revenge played using a new set of rules.
The Retaliators lands in theaters worldwide on September 14th.